Le Locle, Switzerland – May 8, 2018. Together with some of the world’s leading fine jewellery and Fine Watchmaking brands, ZENITH has today announced its latest exciting move into the future as part of a “hard luxury” partnership the leading global technology platform for the luxury fashion industry, Farfetch. Leveraging the latter’s marketplace model, technology and logistics network, ZENITH will be able to sell the best of its own products to a new global audience in some cases in as yet unconquered parts of the globe. The launch sees the brand with the guiding star make a strong fashion statement by joining the Farfetch marketplace for the first time in the UK, US, Switzerland, China, Hong Kong, Japan, South Korea and Australia. Other prestigious names in the new “hard luxury” alliance with Farfetch include jewellery partners De Beers, Chopard, David Yurman, Pomellato and Tiffany & Co. as well as watchmakers Bell & Ross, Girard-Perregaux, TAG Heuer and Ulysse Nardin.