ZENITH LAUNCHES EXCLUSIVE ROUND-THE-WORLD CELEBRATION OF EL PRIMERO 50TH ANNIVERSARY

January 25th 2019. Milan was the first stop last night in a series of 12 exclusive El Primero 50th anniversary dinners hosted by Zenith over the next year in celebration of the half-century of avant-garde and precision represented by the legendary El Primero high-frequency chronograph. The city was a natural choice for the kick-off, given that Italy was the first country to receive the El Primero in 1969. Part of a tour entitled “Le Grenier Club” and characterised by their exclusive atmosphere and select, unexpected locations – such as art galleries and exceptional private properties – in 12 of the world’s greatest cities, the dinners will take place at a rate of one a month symbolising the 12 months of the El Primero 50th anniversary year.

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