ZENITH is proud to welcome celebrated French chef Michel Sarran to its family of “Friends of the Brand.” A true icon of French gastronomy, Sarran embodies the core values that define ZENITH: boldness, innovation, and a relentless pursuit of excellence.
Hailing from the Gers region in southwest France, Michel Sarran discovered his passion for cooking at an early age. After refining his craft alongside culinary legends such as Alain Ducasse, Michel Guérard, and Jean-Michel Lorain, he opened his own restaurant in Toulouse in 1995. His unique style—blending creativity with authenticity—quickly earned him widespread acclaim. Known for his ability to craft dishes that celebrate flavor, emotion, and the joy of sharing, he has become a fixture in the French culinary landscape.
More than just a chef, Michel Sarran is a beloved figure in the Toulouse region. His passion for rugby and deep ties to the local community have made him an influential presence beyond the kitchen. His culinary philosophy—where precision meets imagination—aligns seamlessly with ZENITH’s spirit: pushing boundaries while honoring extraordinary craftsmanship.
“Cooking and watchmaking share essential values: precision, passion, and the passing down of knowledge. Every second counts in the pursuit of excellence. Joining ZENITH felt natural—we’re driven by the same commitment to authenticity and innovation,” says Michel Sarran.
Benoît de Clerck, CEO of ZENITH, adds: “Michel Sarran is a true embodiment of talent, audacity, and generosity. His journey is nothing short of inspiring and perfectly reflects our brand’s ethos. We’re thrilled to welcome him to the ZENITH family and look forward to sharing exciting new experiences together.”
This new partnership marks the beginning of unforgettable moments to come.
