Zenith Pressroom

Corporate - November 20, 2019

ZENITH marks the Grand Finale of the El Primero 50th Anniversary Celebration in Geneva

2019 has been a monumental year for the El Primero, the world’s first high-frequency automatic chronograph. For its 50th anniversary, Zenith embarked on a yearlong celebration that took on different fronts. The star-led brand...

Products - November 11, 2019

Rarest one-off Zenith El Primero achieves highest auction price ever

Geneva, Switzerland – 10 November 2019 – It was the bang heard around the world as auctioneer Aurel Bacs brought his gavel down for the winning bid on the one-off El Primero in platinum...

Products - November 11, 2019

TWO EXCLUSIVE EL PRIMERO LIMITED EDITION CHRONOGRAPHS DESIGNED BY PHILLIPS

Following the presentation of the “One-Off”, Zenith and Phillips decided to pursue their collaboration by sitting down again to create two more El Primero Ref. A386 chronographs, limited to 69 pieces in total, in...

Products - November 5, 2019

Zenith launches DEFY Classic exclusively for Zenith boutiques worldwide and retailers in Greater China

After the highly sought-after DEFY El Primero Rainbow editions made exclusively for the Greater China region last year, Zenith applies the same enticingly vibrant treatment to the DEFY Classic in two Limited Edition pieces...

Products - November 1, 2019

CHRONOMASTER 2 – New-gen El Primero

El Primero is celebrating its 50th anniversary. An opportunity to unveil this cult movement in its modernised version, fitted in the emblematic Chronomaster. The new El Primero lineage is inaugurated with series of 250...

Events - October 30, 2019

Zenith brings the watchmaking of the future to Zhengzhou with the opening of its new retail concept

Zhengzhou, October 26 2019: During Zenith’s 2019 road show in China, which is making its way through eight cities until the end of the year, Zenith has inaugurated its new boutique In the province...

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