Following last year’s return of the very first DEFY wristwatch model from 1969, the A3642, and the A3691 from 1971 during this year’s LVMH Watch Week, ZENITH continues to bring back some of its most emblematically colourful DEFY references with the DEFY Revival A3690.
First launched in 1970, shortly after the introduction of the DEFY wristwatch collection with its rugged “bank vault” case and daring dial design, the A3690 was among the earliest references to incorporate striking colours. Unheard of at the time, ZENITH was among the very first brands to offer coloured dials with a marked gradient effect, from as far as early as the 1960s. In keeping with the evolving tastes of the time, the 1970s saw the Manufacture go a step further with more punchy colours, including the tropical teal blue of the DEFY A3690, as well as its warmer counterpart, the DEFY A3691 with its deep crimson red dial.
Something of a ZENITH signature, many of the brand’s Boutique Editions across the main collections have featured highlights in blue – including in the dial and movement. As such, the DEFY Revival A3690 is available exclusively at ZENITH physical and online boutiques around the world.
