Le Locle, July 24, 2023: ZENITH is delighted to count rising tennis star Francisco Cerúndolo among its roster of accomplished and inspiring “Friends of the Brand”.

In a very short time span, the young Argentine tennis player has made quite a name for himself as one of tennis’ new generation of top-tier contenders. Always up for a challenge yet incredibly composed and courteous, Francisco Cerúndolo’s ability to serve a dynamic performance while keeping his cool no matter how tough the game gets, has made him a relatable and adored figure in the sport. Embodying ZENITH’s Time to Reach Your Star philosophy, Cerúndolo is living out his dream by consistently outdoing himself in the face of adversity.

As a ZENITH friend of the brand, Francisco Cerúndolo highlights the brand’s commitment and growing presence in Latin America. Already well on his way to reaching his star in the world of tennis, Cerúndolo resonates with a new generation of passionate watch-lovers in the region who are also living out their passions and aspirations.

Sharing his excitement about joining ZENITH, Francisco Cerúndolo remarked, “I am honored to become a ‘Friend of the Brand’ for ZENITH. It is a dream come true to be associated with a legendary Swiss watch manufacturer that embodies innovation, precision, and a drive to reach new heights. It was incredible to discover ZENITH’s manufacture in Le Locle and observe the timeless craftsmanship and commitment to excellence. These values resonate deeply with my own values as a professional athlete.”

After hosting Cérundolo at the Manufacture in Le Locle, Julien Tornare, CEO of ZENITH, shared: “We couldn’t be more thrilled to have Francisco Cerúndolo join the ZENITH family. To come across someone who is not only exceptionally skilled, but also humble and down-to-earth is a truly rare thing. While there’s no question about his talents and potential as one of tennis’ most promising young players, Francisco stands out by demonstrating just how important it is to remain true to yourself and your values when you’re on the path to reach your star. This is what ZENITH is all about, and we couldn’t be prouder of having someone like Francisco representing ZENITH as he makes his mark on the world of tennis.”

Hailing from the Argentinian capital of Buenos Aires and born into a family of athletes and devoted tennis fans, Francisco Cerúndolo discovered his love for the game at a young age and embarked on a journey that would forge his destiny. With a relentless work ethic and firm focus, he quickly rose through the ranks, gaining recognition as one of the most promising talents in the sport. In 2022, at the age of 23, Cerúndolo won his maiden ATP Tour title last year in Båstad, propelling him into the international spotlight. A year later, Cerúndolo is clearly proving that he’s a force to be reckoned with. His second title win in Eastbourne marks the first time than an Argentinian has won a title on a grass court since 1995. This monumental victory was swiftly followed by his first win at the Wimbledon Championships.

Cerúndolo continues to make waves in the tennis world, captivating fans with his dynamic style of play and exceptional performances. Renowned for his powerful groundstrokes, strategic game, and adaptability to different playing conditions, he has earned a reputation as a fierce yet respectful competitor both on and off the court. Cerúndolo’s unwavering dedication, combined with his natural talent and fierce competitive spirit, perfectly aligns with ZENITH’s commitment to keep pushing boundaries and overcoming obstacles to achieve greatness.

As a “Friend of the Brand”, Francisco Cerúndolo joins ZENITH’s esteemed circle of exceptional and accomplished individuals who embody the spirit of innovation and a passion for excellence. Together, they embark on a shared journey of human values and experiences, exemplifying the true essence of ZENITH’s philosophy — Time To Reach Your Star.

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