Zenith offers its Manufacture building as a canvas to a contemporary artist, a world-first in watchmaking
From graffiti on the streets to murals and installations in landmark locations across the globe, Argentinian-Spanish artist Felipe Pantone has reached his star in becoming one of the brightest talents in the world of contemporary art.
As an artist who grew up during the dawn of the digital revolution, when the physical world was being rendered into the nascent virtual dimension, Felipe Pantone took the opposite approach in his art, bringing design elements from the intangible digital realm into the real world. His work is all about letting go of all the academic training and pre-existing notions of art, in order to create freely and use modern and unconventional tools in realizing his vision. This mirrors Zenith’s own approach, where its rich history and traditional roots have served it to look onwards and build the future of watchmaking on its own terms.
Themes evoked in Pantone’s work, which ranges from paintings to interactive kinetic objects and massive public installations are dynamism, transformation and digital revolution. Polarizing and never leaving observers indifferent, Felipe Pantone’s work is instantly recognizable and coveted by art-lovers and those with an eye for radical design.
