Especially designed by Phillips in Association with Bacs & Russo to commemorate the 50 th Anniversary of Zenith’s El Primero chronograph, this one – off watch will be auctioned in Geneva on 9 – 10 November 2019. Proceeds from the auction of this unique commemorative timepiece will go to Zoe4Life, a Swiss non – profit organization, part of the Childhood Cancer International network. Th e event around this special and unique timepiece crowns the Zenith El Primero 50 th Anniversary World Tour across 5 continents throughout 2019, celebrating the first automatic chronograph in watchmaking history introduced by Zenith in 1969 .