Rarest one-off Zenith El Primero achieves highest auction price ever

Geneva, Switzerland – 10 November 2019 – It was the bang heard around the world as auctioneer Aurel Bacs brought his gavel down for the winning bid on the one-off El Primero in platinum at Geneva Watch Auction X today. The 50th Anniversary celebrations of Zenith’s legendary timepiece, the first-ever automatic integrated chronograph – hence the famous name El Primero – introduced in 1969 could not have ended on a higher note. Indeed, this truly unique exemplar, designed exclusively to commemorate this historic milestone, went for a stunning USD250’650 (CHF 250’000), benefiting Zoé4life, part of the Childhood Cancer International network.


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