Le Locle, 3rd of September 2020: At the Zenith Manufacture, CEO Julien Tornare shared his vision for the brand, introducing the “Time to Reach Your Star” philosophy.
Zenith has always accompanied those who had big dreams and the determination to chase and fulfil them. “Time to Reach Your Star” has been Zenith’s creed ever since its foundation. Far more than a slogan or tagline, it is a philosophy and mindset that has encompassed all the brand’s activities from the very beginning of its story. Over the past two years, the Time to Reach your Star mantra has been carefully woven into all of Zenith’s facets, including its products, brand identity, boutique design, and the unique individuals who best embody it – past and present.