Geneva, March 29, 2023: During ZENITH’s Watches & Wonders party, held in the historical Brasserie des Halles de l’ile on the riverbank of the Rhône, the Manufacture celebrated the launch of its new Pilot collection by having its newest friend of the brand animate the evening: Italian DJ and content creator Tudor Laurini, better known as Klaus.
Artist, creator, storyteller and avid ZENITH collector, Klaus is part of a new generation of dream-chasers that have made it in the digital era. Klaus began his journey in his early teen years, where his passion for music pushed him to begin composing and recording electronic music. Beyond the music however, Klaus was compelled to share his adventures, emotions and experiences encountering other likeminded people from all over the world. So, in 2013, he began making videos to share his creative process, which in turn led him to learn all about video editing, graphics and 3D modelling. Before he knew it, Klaus had garnered a loyal following on YouTube and other platforms and became one of the most wide-reaching Italian personalities of his time.
Despite his early setbacks in trying to become a musical producer and DJ at such a young age, Klaus never gave up on his dreams. Without abandoning his traditional education, Klaus taught himself what it takes to become a successful music producer, documenting his progress for all to see. By creating an ever-growing YouTube channel and reaching people through his music as well as hic creative endeavours, Klaus reached his star by finding a way to incorporate all his different pursuits, without sacrificing his sincerity and values.