During the inaugural RE-Luxury event in Geneva, the world’s first tradeshow dedicated to pre-owned and vintage luxury goods and collectibles, ZENITH further builds on its HORIZ-ON sustainability initiative by unveiling the long-awaited second act of its ICONS programme of curated certified vintage watches. Contributing towards a circular economy for luxury goods and allowing its most emblematic references to take on new lives, RE-Luxury is the ideal platform to unveil the ZENITH ICONS: ACT II capsule collection. With distinctly space-age designs from the 1970s and additional functions integrated in the El Primero, it introduces collectors to an often overlooked but highly dynamic and daring era for the Manufacture.
Shining a light on the Manufacture’s singular heritage and the impact its watches have had on the trajectory of watchmaking at large, ZENITH not only honours its past, but offers pieces of it to discerning collectors around the world. With the establishment of its ZENITH ICONS programme in 2020, the Manufacture offers rare and sought-after ZENITH pieces from the 1960s and 1970s that have marked their era and become some of the brand’s most emblematic references.