Giving Zenith’s most emblematic and sought-after vintage references a second life
In a bid to preserve its most revered historical references and offer them a second life while allowing watch enthusiasts to own a piece of watchmaking history, the Zenith Manufacture has created Zenith ICONS – a new concept offering the possibility of acquiring a curated selection of iconic and highly sought-after vintage Zenith watches. Offering only the finest examples of historically important references, Zenith Icons watches are sourced, restored and certified by the Manufacture in Le Locle and sold exclusively at Zenith’s boutique.
On the Zenith Icons collection and what it means for the Manufacture, CEO Julien Tornare shared “This is an exciting new chapter for Zenith’s legacy, and I’m extremely proud of the teams at the Zenith Manufacture for taking on this initiative. We are bridging the past with the future by celebrating Zenith’s rich history and the references that have become true icons of watchmaking. We are acquiring historical timepieces from sources who have cherished them for a very long time and allowing others the opportunity to enjoy them. These rare pieces can now embark on a second life using existing resources at the Manufacture, and I’m really excited to share these pieces of history with our customers. This is just the beginning!”
